
ISABELLE AND WILLIAM BRING A LIVELY AND ENTHUSIASTIC SPIRIT TO EVERYTHING THEY DO. THEY HAVE A CONTAGIOUS ENERGY, PASSION FOR DESIGN AND LOVE FOR NATURE. THEY ENJOY EXPERIMENTING WITH NEW TECHNIQUES AND COMBINATIONS TO ACHIEVE UNIQUE RESULTS.

ISABELLE BEAUMONT GREW UP IN A FAMILY OF ARTISTS AND STARTED HER CREATIVE ADVENTURE AT A VERY YOUNG AGE. FROM CHILDHOOD SHE ATTENDED AFTER-SCHOOL ART ACADEMY AND IN HIGH SCHOOL SHE LOGICALLY CHOSE K.S.O. (ART SECONDARY EDUCATION). ISABELLE LEFT SECUNDARY SCHOOL WITH A DIPLOMA IN ARCHITECTURAL DESIGN, FOLLOWED BY A MASTER'S DEGREE IN INTERIOR ARCHITECTURE AT THE ROYAL ACADEMY OF FINE ARTS IN ANTWERP, SUPPLEMENTED BY ELECTIVES IN FURNITURE DESIGN AND ECOLOGICAL DESIGN.
WILLIAM BAETENS STUDIED ECONOMICS AND BUSINESS MANAGEMENT. HE HAS A HISTORY IN SALES AT A PREMIUM AUTOMOTIVE BRAND, WHERE HE DEVELOPED A LOVE FOR DESIGN AND AESTHETICS. DUE TO HIS DAILY CONTACT WITH ENTREPRENEURS, HIS INTEREST IN STARTING SOMETHING HIMSELF GREW. IN 2020 LIFE SUDDENLY TURNED UPSIDE DOWN. DAILY ROUTINES WERE BROKEN AND SOMETIMES IT FELT LIKE LIFE WAS MOVING IN SLOW MOTION. WILLIAM WAS READY FOR A NEW CHAPTER AND STARTED ATELIER BB WITH ISABELLE.
AFTER A RELATIONSHIP OF 11 YEARS, ISABELLE AND WILLIAM CAN PROUDLY SAY THAT THEY INSPIRE EACH OTHER DAILY. THEY COMPLEMENT EACH OTHER IN AREAS SUCH AS CREATIVITY, BUSINESS EXPERIENCE, DESIGN KNOWLEDGE, PERSEVERANSE AND MUCH MORE. IN 2022 THE COUPLE DECIDED TO JOIN FORCES AND STARTED ATELIER BB. WHAT STARTED AS A PERSONAL PROJECT, QUICKLY GREW INTO A BUSINESS.